DISQUS

This is going to be BIG!: Startup Lessons - Having industry momentum at your back

  • Colin N. · 2 months ago
    As late as 2007, I saw startups in a hot space, and without even a proof of concept get a couple of mil from a VC. If the industry makes a VC yawn, then the 37signals model for growth without any outside investment had better work.
  • innonate · 2 months ago
    Perhaps unimportant but I think 37Signals took $ from Bezos.
  • Colin N. · 2 months ago
    Absolutely right Nate. http://37signals.com/svn/archives2/bezos_expedi...

    I was honestly unaware. Drunk on the kool-aid maybe? Arguably as a company they were much more mature when they took funding relative to the target market for the book, and many posts on the blog advising to stay away from funding, and to not quit your day job.
    http://gettingreal.37signals.com/ch02_Fund_Your...
  • innonate · 2 months ago
    Yes, your point is still quite valid.
  • Kiril · 2 months ago
    I still think careers are exciting, but the angle that keeps me up at night thinking is opening up the hiring / referral process to allow companies to share & cooperate.
  • ceonyc · 2 months ago
    Sports is much hotter... stick with that. :)
  • Kiril · 2 months ago
    Clearly! And I've more than got my hands full. :)
  • Mike · 2 months ago
    Cheezhead did get acquired though by Jobing.com which is why the posts on his blog have slowed down.
  • vivsharma · 2 months ago
    Actually, Charlie, I think your approach was right on. VCs seem to chase hot sectors too often. By the time the VCs arrive the sector is starting to be hyped and you can bet there are several competitors already working within it.

    If you are doing something innovative I think it's much better to create a space and attract investors to it than to enter one awash with startups doing very similar things.
  • christmasgorilla · 2 months ago
    Charlie, this is an important post. Do you think it's correlated to the "no gatekeepers" investment thesis? In that, you can have gatekeepers born out of intertia.

    I think one of the difficult things about being in a more stagnant market is that the market is not as receptive to change, which is one of the main advantages of a startup company. Once you start supporting customers / users (if you can even get them), it's real pain to the young company to try and pivot to a bigger market or adjacent space. In more dynamic markets where things are really in flux, customers seem more willing to let you guide them to the opportunity (witness the huge variety of social media dashboards for the enterprise and how often they change).
  • christmasgorilla · 2 months ago
    I guess the other thing I would say is that in less dynamic markets, selling to the enterprise can kill you. The sales cycle will be way too long as there isn't enough heat in the marketplace to push them to quickly close a sale. It means that you really need to be solving a "hair on fire" problem (that's brain dead simple to explain), whereas in a hotter market you can be a little off in your proposed problem / solution but still have customers who feel the need to make the jump.
  • ceonyc · 2 months ago
    hmm... lemme think about that gatekeepers thing
  • Mark I LaRosa · 2 months ago
    Charlie,

    I think this is a great post-mortem as to why some VC's weren't so hot on your idea; however, you did raise money, so not all VC's thought the way you describe above. I think it would be great to contrast what your investors saw in your business and why they decided to invest. Did they see something in the business that others didn't see? Did they invest because they believed in Charlie? etc..
  • littty · 2 months ago
    Are you saying that you should have started a business that was more attractive to VC's or just that it was more difficult to raise money from VC's because of the sector that you were in?

    The more I learn the more it seems to me like an entrepreneur should focus on creating value in their specific industry or market. You saw a huge opportunity in the career path market and you went after it. Once you are able to breakthrough and start to show value then VC's, investors, advertisers, users and partners will come. I do agree that it is difficult to gain momentum (and raise money) in certain sectors, but perhaps there is more room to maneuver because there is less competition. If you pick a trendier sector, perhaps there will be that many more start-ups trying to do the same exact thing as you.

    Did you try raising money from people or companies within your Industry who saw the same opportunity as you?

    One of the things that keeps me excited about Sportsvite is that we're in a market, within the greater sports media market, where there is pretty much a void -- adult recreational sports. It's not as hot as fantasy, high school or pro sports. We often talk with big media companies that don't see rec sports as part of their strategy right now (and usually ask about high school or youth sports). If we can continue to prove that the opportunity is as big as we think it is, and can unlock some of that value, I believe we'll be in a great position with investors, partners and users. To do that, I really think we have to focus on the "unsexy" parts -- helping league organizers promote, helping teams organize, making it easier to find people to play with. At times we've been distracted by what partners, investors and advertisers want right now to help them achieve their objectives or strategies.

    Keep up the posts about Path 101. They are great and I really enjoy reading them.
  • ceonyc · 2 months ago
    Answer: "more difficult to raise money from VC's because of the sector
    that you were in"


    Unfortunately, my industry sucks and people were content to keep doing
    things the old way. :)
  • giffc · 2 months ago
    Good post Charlie. When I try generalize what you are bringing up here, I think it has more impact on the fundraising side of things than the customer/operations side of startups. The VC industry does suffer from a certain level of herd mentality, and if you are in an uncool area or you are trying to take another stab at something that has failed in past, expect a frustrating fundraising process. Your instincts might be right, and you might be onto an amazing business, but gaining capital will be a slog.

    On this topic, I enjoyed this old post from Nabeel Hyatt (a great guy who runs Conduit up in Boston):
    http://nabeelhyatt.com/post/121840284/navigatin...