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Firms like First Round pretty much do they same -- if they lead your series A and you do well, there's no expectation they'll lead the B because they're not set up to do that no matter how good the deal is. (Eric made a similar point.)
That said, I think it makes sense these large VC firms (Charles River and the like) to put some small portion of their capital in seed deals for R&D if nothing else, and it's always good to have more seed money out there for entrepreneurs. Perhaps the solution is to have a middle man. RRE kind of did this by investing in Betaworks, which makes angel investments in addition to their own products. Because there's different management, I don't think anyone expects RRE to lead the next round of a Betaworks investment. Sequoia invested in Y Combinator, but there's no expectation that Sequoia lead the round for successful YC companies.
I could see a couple of big VC firms putting money into a new entity that'd make fast $200-500K investments. They could have regular interactions with the fledgling companies, without setting the market expectation of an investment if things work out.
If I'm a Series A investor looking at a deal that Betaworks showed me,
I'm going to go to RRE and ask them what they thought. If they didn't
like it, I'm going to wonder just the same as if they were in it from
the beginning--because I absolutely know they saw it.
Same with angels... I'm going to do my homework and ask whether the
angels want their prorata in this next round. If it's your parents, of
course the answer is no, but your theory means I shouldn't ever take a
Roger Ehrenburg or someone like that who might at least be willing and
able to step up for a little of the Series A.
On the other hand, if all you take is a bunch of angels who can't step
up, what happens when you run out of cash? Don't you think it's better
to have someone who *could* step up in case of bad times... b/c then
they'll know you, see how hard you've worked, etc. and be willing to
support an insider round, then to have no one who could?
Also - I'd love to do deals with First Round! Actually already have done a few - ScanScout and Knewton among others.
with you during the whole process, wouldn't the seed VC be *more* likely
to support a shift if it was well thought out and a good opportunity...
versus getting angels who can't follow, shifting, and then running out
of cash b/c you had to shift, which was best for the company, but left
you halfway there. Then, you'd have to pitch to a bunch of VCs that
didn't know you as well as the seed VC does--who might get your back at
that point b/c you have a built up relationship.
Just for disclosure, we've been known to make seed investments at RRE (including drop.io and Payfone) but we don't have a formal program for doing so and tend to make relatively few investments at this stage.
kind of funding in the first place... they might not even be anything
resembling a company at the end of the seed round. Maybe the tech
didn't work or they didn't gain the right traction.
It's a small minority of companies that 1) are viable companies with
viable product 2) need VC capital and are still a VC trajectory deal
but 3) aren't appealing to the seed VC.
It's unlikely that a company that could attract a seed investment from a brand-name firm dabbling in seed stage investments would fail to attract capital from more traditional angels (or "super-angels",whatever that means). Sure, theoretically possible, but I think the minority of cases.
And there are any number of reasons why the parent VC who put in $300k might not want to write a $4M check a year later, particularly if they have 15-20 seed stage deals all asking for Series A checks. Chris' point (and one with which I agree) is that these programs are designed to create a minor-league system for Series A investments, and just like in the actual minor leagues, only a few will get through. What happens to the rest is at issue here, and I think most people will agree with you - something must have gone terribly wrong for the VC not to have invested. It's not necessarily true, but it makes raising that round MUCH harder than it had to be.
viable VC investments a year later?
I think it's really an issue of timing. If you align your startup too early with one fund and for whatever reason they're not going to do your deal (and there's about 1 million reasons why deals dont get done), you put your company in a worse negotiating position when you meet with other potential investors.
early as possible... and do your best to execute so that none of this
is an issue.
Trying to overthink this process just in case you're a borderline case
doesn't seem like a very good strategy to me.